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    Home » Blogging

    Published: May 12, 2019 · Modified: Nov 30, 2022 by Claire

    The Ultimate Guide to Hashtags for Food Bloggers

    Organically grow your Instagram following with these food-related hashtags and strategies. Perfect for food bloggers and food photographers a like!

    Dear lovely readers who are only here for the yums,

    I have no baked yumminess for you today. No recipes or new foodie photos. But I promise in just a few short days to present you with new, yummy edible goodness. Until then, consider class dismissed early today. Maybe grab that carton of half-eaten ice cream hidden in the back of your freezer (it's ok, I won't tell anyone) or whip up some sweet dessert goodness of your own (might I suggest some no-bake strawberry margarita cheesecake or black forest brownie ice cream). You deserve it!

    For my bloggy and social media readers, pull up a chair. Class is now in session!

    In this post you'll find: hide
    1 Why Instagram hashtags are important
    2 Which hashtags to use
    3 Where to find hashtags
    4 Tracking Instagram hashtag effectiveness
    5 Tips for Instagram success
    6 Hashtags to organically grow your audience

    Why Instagram hashtags are important

    Did you know 95 million photos are posted to Instagram every day?! With that much content coming in on the daily, Instagram needs a heavy duty system for sorting and cataloging photos so it can deliver the right content to the right people.

    Enter the hashtag.

    That's not to say that hashtags are the end-all-be-all or that they'll propel you to insta-fame overnight. Rather, by knowing how the system works and knowing how to work with it, you can help Instagram serve your content to the people most interested in seeing it. Win win!

    Now that you know what hashtags are and why you should use them, the big question becomes: "Where the heck do I find them?" and "Which ones should I use?"

    And those are great questions.

    With more-hashtags-than-we-can-count currently in use on Instagram, finding hashtags and then identifying the ones that are best for you account and your goals can seem like quite a near impossible task.

    So let's break it down into more manageable chunks:

    Which hashtags to use

    While we might naturally gravitate towards the hashtags with the biggest numbers, they might not be the ones we really want to use.

    Because these hashtags have so many post associated with them, the competition for views is high. Really high. If you want to stand out, and reach and engage new viewers, it's better to use hashtags with a more moderate number of posts. Hashtags with 10,000-500,000 posts is the sweet spot.

    One way to do this: Get specific! Rather than using #foodie (119m posts), try #pnwfoodie (17.6k posts). Instead of #cake (69.9m posts), try #chocolatecheesecake (83.6k posts).

    Less competition also increases your chances of landing a much coveted position in the "top" section of a hashtags, which means more eyeballs for you content.

    Where to find hashtags

    Look to others in your niche
    If you're a foodie like I am (and given the title of this post, I'm going wager you are, too) what are other people in your niche using? Look for other accounts similar to your own that are getting good engagement on their posts and see what they're using.

    Use the related hashtag feature
    Did you know Instagram has a related hashtag feature? Just click the little microscope icon at the bottom of your Instagram app, type in a hashtag and click on it. Along the top of the hashtag page will be a bar that says "Related." Scroll through these to see if there are any others that might work for your photo.

    Check out the explore page
    The posts you'll find on the explore page are ones that are trending, meaning they're highly engaging. Look for posts similar to your own and check out which hashtags those posts are using.

    Other resources
    Still looking for more resources for your hashtag research? Here are some popular tools you can try:

    • All Hashtags (free)
    • Keyword Tool io (first 5 results of each search are free)
    • Seek Metrics (free)
    • Display Purpose (free)

    How many hashtags to use

    Instagram allows you to use up to 30 hashtags on your posts and up to 10 hashtags in your stories, but does that mean you have to max out your hashtags every time? Well, no but also maybe...?

    Some people swear by using just a handful of hashtags to to keep their posts from "looking spammy" while others suggest 11 or more hashtags get the best engagement.

    At the end of the day, you'll find what works best for you by experimenting to see what works best for your account and by looking at other accounts in your niche who are of a similar size.

    If you're just starting out, try using 30 hashtags and check your analytics regularly to see how it effects your engagement and reach.

    Where to put Instagram hashtags

    While there's no difference in terms of functionality, I prefer to add my hashtags to the post caption. This is because I schedule my posts in advance using a paid scheduling platform, and adding the hashtags directly to my caption means I don't have to be right there when the post publishes to drop them in a comment.

    While many Instagrammers use periods, dashes, lines or emojis to create new paragraphs and space down to add hashtags, you can use this Instagram Line Break website to add line breaks without needing some sort of placeholder.

    Tracking Instagram hashtag effectiveness

    Got an Instagram business profile? Boy, does Instagram have some analytics for you!
    Under each of your photos, you'll see blue text that says "View Insights." Click on that and you'll see some basics stats for that post like number of likes, comments, saves, profile visits and reach.

    Swipe that little menu up, scroll down to the "Discovery" section and under "Impressions" you'll find how many people you reached from you hashtags.

    If you find the hashtags on a particular post are driving a large amount of the impressions and reach, it's worth experimenting further with those hashtags to see what's working so well for you.
    Tracking this kind of information can really help you level up your hashtag game.

    Tips for Instagram success

    Change up your tags: Just as your photos change, so should your hashtags. If you're using the same hashtags for every single photo you share, you're missing out on specific, more targeted hashtags that could reach new followers.

    Stay away from banned tags: Did you know Instagram bans hashtags? In an effort to keep content in line with its terms of use and to prevent overuse, Instagram will "ban" hashtags, effectively preventing them from appearing in search results.

    To see if a hashtag is banned, check out IQ Hashtag's banned hashtag search function. You can search 40 hashtags an hour with a free account.

    Tag your location: Another great way to get discovered: Tag your location! This could be your city, county, state or even the specific store you're in.

    Hashtags to organically grow your audience

    While this is by no means an exhaustive list of hashtags that a food bloggers might use, here are some of my favorite and most tried and true hashtags to get you started.

    Day of the Week Hashtags
    #MondayBlues #MotivationalMonday #MondayMemories #MondayFunday #MondayMorning #MondayMood #MondayVibes #MondayMadness #MondaysSuck #WeekendOver #MondayInspo

    #TransformationTuesday #TrendyTuesday #TipTuesday #TopicTuesday #TuesdayTasting #GoodNewsTues #TakeMeBackTuesday #TastyTuesday #TuesdayVibes #TuesdayTreat

    #WellnessWednesday #WayBackWednesday #WisdomWednesday #HumpDay #Winesday #WineWednesday #WednesdayFeels #WednesdayMotivation #WednesdayWords #WednesdayGrind

    #ThrowbackThursday #tbt #tbtphoto #ThankfulThursday #ThursdayThoughts #ThirstyThursday #ThoughtfulThursday #TGIT #ThursdayMood #ThursdayFun #ThursdayGrind

    #FlashbackFriday #FeelGoodFriday #FeatureFriday #FoodieFriday #FridayFun #FridayNight #FactFriday #TGIF #WeekendIsComing #FridayFeeling #FridayNightDinner #FridayFood

    #SocialSaturday #ShoutoutSaturday #SaturdayShoutout #SmallBusinessSaturday #SaturdaySweets #SaturdayNight #SaturdayMorning #SaturdayLunch #SaturdayLife #SaturdayFeels

    #SundayFunday #WeekendVibes #SundaySweets #SundayBrunch #SundayMorning #SundayMood #SundayDinner #SundayRoast #WeekendBrunch

    Hashtags for Features/Community Hashtags
    #bhgfood #bhgbaking #f52gram @f52gram #huffposttaste #foodgawker #thekitchn #feedfeed #thebakefeed #buzzfeast #buzzfeedfood #buzzfeeddiy (if your tutorial is equal parts diy and recipe) #sweetmagazine #droolclub #foodprnshare #kitchenbowl #gloobyfood #forkfeed #flatlayforever (flat-lay only photos) #flatlaytoday #cupcakeproject #myfoodgasm #donutscookiesandcream #teamchomp #beautifulcuisines #spoonfeed #sugarandclothloves #abmlifeissweet #abmfoodie #show_me_your_food #bakemag #eater #thebakefeed #tastemademedoit #tastingtable #bakeyourworldhappy #imsomartha #TOHfoodie #nytfood #geniuskitchen #foodblogfeed #todayfood #foodfluffer #youmakeitamazing #sweettoothforever #FoodiesOfInstagram #FoodWineWomen #BakeAndShare #FoodBlogEats #SugarRebelSquad

    Hashtags by Meal
    #Breakfasts #BreakfastIdeas #BreakfastFood #BreakfastPorn #BreakfastGoals #BreakfastInspo #BreakfastOfTheDay #BreakfastTime #BreakfastGram #BreakfastOfChampions

    #Brunching #BunchParty #BrunchGoals #BrunchIdeas #BrunchLover #BrunchBuffet #BrunchTime #BrunchFood #BrunchVibes #BrunchLife #BrunchSoHard #BrunchPorn

    #LunchIdeas #LunchBoxIdeas #LunchBag #HealthyLunchIdeas #LunchBoxes #LunchPrep #ToddlerLunch #KetoLunch #PackedLunch #HealthyLunches #Whole30Lunch #LeftoversForLunch #KidsLunch #Lunches #Lunchy #BentoLunch #LunchToday #WWLunch

    #DinnerIdeas #Dinner_Time #Dinners #DinnerTonight #DinnerTable #WeeknightDinner #DinnerInspo #PaleoDinner #HealthyDinner #DinnerForTwo #LowCarbDinner #Whole30Dinner #KetoDinner #EasyDinner #QuickDinner

    #DessertPorn #DessertPic #DessertBae #DessertHeaven #DessertMasters #DessertGram #KetoDessert #KetoDesserts #DessertPics #DessertTime #DessertOfTheDay #DessertArt #DessertCups #DessertLovers #InstaDessert #DessertsOfInstagram #DessertLove #DessertBuffet #DessertIdeas #InstaDessert #DessertFirst #SweetToothSatisfied

    Food Photography Hashtags
    #FoodPhotographer #BehindTheScenes #bts #FoodEntrepreneur #PhotoShoot #OnSet #FoodStyling #FoodStyle #Solopreneur #IShootFood #FoodStylingAndPhotography #FoodPhotographyAndStyling #FoodPhotographyProps #FoodPhotography101 #PhotographyFood #FoodPhotographyTips #DarkFoodPhoto #PhotoFood #FoodPhotograph #FoodPhotos #FoodPhotoADay #FoodPhotoOfTheDay #FoodPhotoNonStop #FoodPhotographers #FoodPhotoBlog #PlayingWithFood

    Seasonal Hashtags
    #SeasonalFood #EatTheSeasons #EatSeasonal #SeasonalEating #EatRealFood #FreshBaking
    #SpringFood #SpringEats #SpringVeggies #SpringCake #AsparagusSeason #SpringSalad #SpringBaking #EasterDessert #EasterBaking #EasterCupcakes #EasterEggCookies #EasterCake #EasterFood #EasterBakes #MothersDayCupcakes #MothersDayCookies #MothersDayBrunch #MothersDayTreat #MothersDayCake

    #SummerFood #SummerRecipes #SummerSalad #SummerTreat #SummerTreats #FrozenTreats #SummerFood #SummerFoods #FathersDayCookies #FathersDayCake #FathersDayDinner #FathersDayBBQ #4thOfJulyCake #4thOfJulyCookies #4thOfJulyFood

    #FallBaking #FallFood #FallFoods #FallEats #FallFoodies #HalloweenTreats #HalloweenFood #October #HalloweenTime #HalloweenIdeas #HalloweenCookies #HalloweenVibes #HalloweenSeason #ThanksgivingDinner #ThanksgivingCookies #ThanksgivingTable #ThanksgivingFood #ThanksgivingRecipes #ThanksgivingFeast #ThanksgivingPrep #ThanksgivingTurkey

    #WinterBaking #WinterVibes #WinterFood #WinterFoods #WinterComfortFood #ChristmasCake #ChristmasMood #ChristmasCheer #ChristmasBaking #ChristmasCookies #ChristmasFun #ChristmasVibes #HanukkahCookies #HanukkahRecipes #HanukkahFood #ValentinesDay #ValentinesDayCookies #ValentinesDayIdeas #ValentinesDayCake #ValentinesDayDinner #ValentinesDayTreats

    Special Diets
    #VeganBaking #VeganRecipes #VeganRecipe #VeganIsEasy #VeganFoodLove #VeganInspiration #VeganFoodShare #BestOfVegan #VeganGoodness #VeganDinner #VeganBreakfast #VeganIdeas #PlantBasedVegan #WhatVegansEat #HealthyVeganFood #VeganRecipeShare #VeganFoodPhotography #FeedFeedVegan

    #OrganicFood #OrganicLife #OrganicTea #OrganicKitchen #OrganicLiving #GreenFood #OrganicFruit #NaturalFood #OrganicVeggies #FreshFoods #OrganicProduce #HomeGrown #OrganicVegetables

    #Vegetarian #VegetarianRecipes #VegetarianFood #VegetarianMealPrep #VegetarianLife #VegetarianEats #VegetarianMeals #VegetarianRecipe #VegetarianLunch #VegetarianDinner #VegetarianFoodPorn #VegetarianDiet #Vegetarianism #VegetarianBreakfast #VegetarianFoodShare #VegetarianKeto #VeggieRecipes #MeatFreeMonday #PlantBasedFoodie #PlantBasedFoods #PlantBasedPower

    #KetoDiet #KetoMealPrep #KetoRecipe #KetoBreakfast #KetoSnacks #KetoRecipes #KetoAdapted #KetogenicFood #KetoFriendly #KetoForBeginners #KetoDesserts #KetoBaking #KetoAF #KetoTreats #KetoSweets #KetoMealt #KetogenicLife #KetoInspiration #KetoEats #FatIsFuel #SimpleKeto #KetoKitchen

    #GlutenFree #GlutenFreeRecipes #GlutenFreeVegan #Gluten_Free #GlutenFreeLifeStyle #GlutenFreeBreakfast #GlutenFreeDairyFree #GlutenFreeMeals #GlutenFreeEats #GlutenFreeCooking #GlutenFreeBlogger #GlutenFreeDinner #GlutenFreeFoods #GlutenFreeFoodie #GlutenFreeBaking #GlutenFreePorn #GlutenFreeLiving #GlutenFri #GlutenFreeBread #GlutenIntolerance #GlutenFreeDiet #GFree #AllergenFriendly

    #DairyFreeLife #LactoseFree #DairyFreeRecipes #DairyFree #DairyFreeFood #DairyFreeLiving #DairyFreeKeto #DairyFreeDessert #DairyFreeCake #DairyFreeMeals #DairyFreeDiet #DairyFreeBaking #DairyFreeIceCream #DairyFreeChocolate

    #Whole30Recipes #Whole30Approved #Whole30Breakfast #Whole30Food #Whole30Dinner #Whole30Meals #Whole30LifeStyle #Whole30Life #Whole30Lunch #Whole30Recipe #Whole30Snacks #Whole30Compliant #HealthyFats

    #PaleoEats #GrainFreeLiving #PaleoDinner #PaleoIsh #PaleoDiet #PaleoRecipes #PaleoLifeStyle #PaleoBreakfast #PaleoDessert #PaleoSnack #PaleoFoods #PaleoBread #PaleoMeals #PaleoCooking #PaleoEating #PaleoLife #PaleoGrubs #PaleoFoodShare #PaleoMeal #PaleoTreats

    A Few Hashtags by Dish That I Often Use
    #CakeStyling #CakePhotography #Cakestagram #CakeTips #CakeGuide #CakeMaking #CakeDecorating #CakeItOrLeaveIt #CakesTV #EdibleArt #CakeOfTheDay #CakeGoals #InstaCakes #CakeArt #CakeCakeCake #CakeGram #IGCake #CakesOfIG #BeautifulCakes #CakeIdeas #InstaCakeDesign #ButtercreamCake #PrettyCakes #CakeLove #CakeStyle

    #CupcakesDaily #InstaCupcakes #CupcakesForDays #Cupcaker #CupcakeTime #CupcakeStyles #CupcakeLove #CupcakeDesign #CupcakeOfTheDay #CupcakeDecorating #CupcakeArt #PrettyCupcakes #ButtercreamCupcakes #CupcakeDecorados #CustomizedCupcakes #CuteCupcakes

    #DecoratedCookies #CustomCookies #CookieDecorating #CookieArt #InsaCookie #CookieMaking #CookiesOfInstagram #CookieArtist #CookieDesign #CookieGram #CookieCutter #CookieRecipe #DecoratedSugarCookies #CookieLove #CustomSugarCookies #CookiesDecorados #CustomCookies

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    Update Notes: This post was originally published in September of 2015 but was republished with more up-to-date information and strategies in May 2019.

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    Reader Interactions

    Comments

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    1. CreativeKhadija says

      September 02, 2015 at 1:27 pm

      Great article, I am not a food blogger but I am an instagram addict. I enjoy using hashtags 🙂

      Reply
      • The Simple, Sweet Life says

        September 08, 2015 at 11:45 pm

        So glad you enjoyed it! 🙂

        Reply
    2. Elsa | the whinery says

      September 03, 2015 at 1:01 am

      Thanks for this! This is a handy guide, very useful, I wish had something like this when I first got on Instagram. 🙂

      Reply
      • The Simple, Sweet Life says

        September 08, 2015 at 11:46 pm

        That's exactly why I created it! 😀 Hopefully it'll help others learn the ropes a little easier. 🙂

        Reply
    3. Rachel says

      September 02, 2015 at 6:10 pm

      This is so helpful! Great research!

      Reply
      • The Simple, Sweet Life says

        September 08, 2015 at 11:46 pm

        Thank you! 🙂

        Reply
    4. craftybegonia1 says

      September 03, 2015 at 3:46 am

      Hi Claire, I'm visiting your via the SITS girls. Thank you for the article and for the sample list of popular foodie hashtags, that is great!

      Reply
      • The Simple, Sweet Life says

        September 08, 2015 at 11:47 pm

        So glad you enjoyed it! 🙂

        Reply
    5. Natalie @ Obsessive Cooking Disorder says

      September 02, 2015 at 7:54 pm

      this is a really great post and super useful. Thanks for helping us with hastages 😀

      Reply
      • The Simple, Sweet Life says

        September 08, 2015 at 11:46 pm

        So glad you found it helpful! 🙂

        Reply
    6. Dahn@savorthebest.com says

      September 03, 2015 at 2:33 pm

      Hi Claire, thanks for the helpful post, I'm sharing this 🙂

      Reply
      • The Simple, Sweet Life says

        September 08, 2015 at 11:47 pm

        I'm so glad you found it helpful! And thanks for the share! 🙂

        Reply
    7. Kacy says

      September 03, 2015 at 8:15 pm

      Great post! I have to admit I'm pretty clueless when it comes to using Instagram to grow my blog, so this was really informative!

      Reply
      • The Simple, Sweet Life says

        September 08, 2015 at 11:47 pm

        I'm so glad you found it helpful! 😀

        Reply
    8. has2run says

      September 06, 2015 at 1:50 pm

      Thanks this was very helpful, as I just started a baking challenge. I'm baking my way through Americas Test Kitchen Baking cookbook!!!
      Bakingrunner.blogspot.com

      Reply
      • The Simple, Sweet Life says

        September 08, 2015 at 11:52 pm

        So glad you found the post helpful! 🙂

        Reply
    9. Kathleen says

      September 06, 2015 at 9:14 pm

      This is AWESOME! I am writing these down and saving them for my next Instagram food post...Thanks for putting this together!

      Reply
      • The Simple, Sweet Life says

        September 08, 2015 at 11:54 pm

        So glad you found it useful! I definitely have all of these stored on my phone so I can just copy and paste them right into my Instagram posts. Talk about a time saver! 😀

        Reply
    10. The Simple, Sweet Life says

      December 12, 2015 at 3:42 pm

      I had the same experience, particularly when I started using hashtags to share my photos with other, larger accounts. It's amazing what a couple of features can do for your followers and likes!

      Reply
    11. greekality says

      March 10, 2016 at 8:51 am

      Thank you so much for the great article! I would really need some hashtags now!

      Reply
    12. Tina Dawson says

      March 16, 2016 at 11:40 pm

      Thank you so much! I have been struggling with social networking, and this helps a lot!

      Reply
      • The Simple, Sweet Life says

        March 22, 2016 at 2:43 pm

        I'm so glad you found this helpful Tina! 😀

        Reply
    13. italicana kitchen says

      June 07, 2016 at 1:15 am

      What a great informative post, and beautiful blog! Super helpful. 🙂

      Reply
      • The Simple, Sweet Life says

        June 07, 2016 at 5:38 pm

        Thank you Cindy! I'm so glad you found some useful information in this post, and I'm just tinkled pink that you like my blog! 😀

        Reply
    14. blissfullynourished says

      July 26, 2016 at 2:25 am

      This is so helpful, such a great post!

      Reply
      • The Simple, Sweet Life says

        July 26, 2016 at 7:39 pm

        Thank you! I'm so glad you found it helpful! 😀

        Reply
    15. Rachel says

      August 16, 2016 at 11:25 pm

      This post helped me so much and was just what I needed. thank you!!

      Reply
      • The Simple, Sweet Life says

        August 20, 2016 at 8:53 pm

        I'm SO happy to hear that Rachel! 😀

        Reply
    16. The Simple, Sweet Life says

      September 26, 2016 at 9:23 pm

      I'm so glad you found some helpful information here Whitney! I remember how hard it was when I first started out, and how overwhelming the onslaught of new information from all sides could be. Sounds like you've got a strong start! 🙂 Good luck and happy blogging!

      Reply
    17. monika says

      October 02, 2016 at 11:25 pm

      Thanx for this eye opener. Great work!

      Reply
      • The Simple, Sweet Life says

        October 20, 2016 at 9:46 pm

        So glad you found it helpful Monika! 🙂

        Reply
    18. Marcia Smart says

      October 18, 2016 at 9:07 am

      Thank you! This is great information...

      Reply
      • The Simple, Sweet Life says

        October 20, 2016 at 9:48 pm

        So glad you found it helpful Marcia! 🙂

        Reply
    19. Jenn Kosar says

      December 28, 2016 at 10:13 am

      Perfect summary! Thanks for helping out a new food blogger.

      Reply
      • The Simple, Sweet Life says

        February 19, 2017 at 9:34 pm

        I'm so glad this post was helpful! 😀

        Reply
    20. Dinner Desperado says

      January 14, 2017 at 6:28 pm

      This information is great. Thanks Claire for taking the time to put it together. I'd begun to understand the value and image portrayed by choice of hashtag - but had no idea about the Huff Post, The Kitchn etc. hashtags. Really curious to try them out.

      Reply
      • The Simple, Sweet Life says

        February 19, 2017 at 9:40 pm

        There are so many great hashtags to choose from, and I'm constantly updating this list to (try) to keep up with things (both as a reference list for my own sake as well as for you lovely readers). So glad you found this list helpful! 🙂

        Reply
    21. Accrofoodie says

      October 20, 2017 at 7:23 am

      Thanks for this hashtag list so good to know about it.

      Reply
    22. Marilou says

      June 29, 2018 at 1:41 pm

      I just started maximizing Instagram lately and these are very simple but informative tips. Thanks.

      Reply
    23. Sue says

      May 18, 2019 at 6:36 pm

      Wow! This is a wealth of information! Thank you 🙂

      Reply
    24. Jennifer says

      July 30, 2019 at 2:05 pm

      This was so helpful! Thanks for the advice.

      Reply

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