Having photographs is an integral part of any blog. It doesn't matter if you write a fashion blog, food blog, craft blog, or even a news blog; people are drawn in by photographs. And not just any photos, but pretty photos. When it comes to blogging and photography, your best case scenario is that you're able to take beautiful photographs that require very little editing. Obviously, this isn't always possible. Sometimes you're working away from home and just don't have the set up you're used to, other times you're working in less than ideal conditions (I'm looking at you Norwegian winters with your 3 hours of "daylight" a day!). Whatever the case, you're going to need to be able to edit your food photos. So what programs should you use? Should you shell out the money for a fancy photo editing program? What sorts of things should you edit?
Should you pay for a professional photo editing program?
My quick answer to this question would be no. That's the quick answer. Of course, if you've already purchased a program you like, or have something you're familiar with, by all means use that! But if you haven't already bought a fancy program, I would recommend trying any one of a number of great free programs. Here's why:
1. They're free
2. The professional editing programs tend to have a lot of bells and whistles that the average user won't use and may even find intimidating
3. They're free
4. There are free programs that offer just as many bells and whistles as the purchased ones, if you like that sort of thing (more on that later)
5. Did I mention they're free?
As some of you may very well be aware, professional photo editing software doesn't come particularly cheap. Take the industry standard, Photoshop, for example. You can download this program from their site and use it for just $19.99 a month. Over a year, you're paying just about $240 to edit your photos. Or, you can buy it outright for somewhere in the ballpark of $500-600.
What free options are available for photo editing?
Photoshop is definitely one of those "bells and whistles" sorts of programs I was talking about earlier, and programs like it may not be the best option for those of you who are new to photo editing. However, if you've worked with something like Photoshop in the past, or want to learn to work with that sort of program, GIMP is a great, free option.
If you're looking at the picture above and going "Oh hell no! Too many buttons!" don't worry. There are much simpler options available. One of the easiest and most user friendly programs out there is PicMonkey. I'm sure if you've spent any time looking into editing (food) photos, you've already heard about this program, but it's worth a mention for those who might not have heard about it yet. It's very easy to use, but it's editing options are limited. That being said, it's a great option if you only plan on doing a little editing.
A nice intermediary program is Pixlr. It definitely has more editing options than PicMonkey, but it's not as complicated as GIMP and Photoshop. Ultimately, I'd recommend having a look at several of these programs, trying a little editing in each, and seeing what you like and what works for you.
So what sorts of things should you be editing?
There are a lot of editing features that are pretty self-explanatory; you probably already know how to rotate your pictures, and that increasing your color saturation will make your colors more vivid. So instead of going over ever single function you'll come across in photo editing programs, I want to, instead, talk about 3 of the important, but perhaps slightly more complicated functions: compressing, exposure, and color balance.
Whatever you do with your photos, always, always compress them. What is compressing, you ask? Well, as you probably already know, photos take up a lot of space. The larger they are, the more space they'll take up on your server, and it can even effect how long they take to load on your page. In most cases, you're not even displaying the picture at it's full size anyway, so why store all of those extra pixels? This is where compressing your photos comes in. In a nutshell, compressing makes your photos smaller (not just in terms of physical size but in terms of file size as well). To do this, you'll want to reduce their actual, physical size by pixels (although be sure not to make them smaller than you'll actually want to display them on your site).
Most programs (and all of the ones I previously mentioned in this post) even let you choose the quality you save your photos at (lower quality=smaller file). If you can reduce the quality of the photo during the saving process, I recommend doing so. Think of it like printing a picture or document; you could print it at "best" quality, and in some instances you may want to. But in most cases, "normal" quality works just fine, and you wouldn't notice the difference without comparing the two qualities side by side. If you can reduce the quality of your photo, I recommend reducing it to 80%. This will save you a lot of file space, and no one will even notice the difference.
Compressing your photos is something I always, always recommend. Exposure, on the other hand, is something that you'll sometimes want/need to mess with, but not necessarily always. In a nutshell, exposure has to do with the light in your photo (as in, how dark or light it is). Take the photo below, for example. It's kind of dark, right? And because it's a little on the dark side, the colors look faded, the shadows are really obvious, and it generally just isn't that appealing looking.
So how do you fix that? By changing the exposure! Since the photo we're working with is a little on the dark side, we'll want to increase the lightness/brightness in the photo.
If you're unsure about what you should be changing in terms of exposure, all of the programs I've mentioned have an auto adjust function, which is a good place to start if you're feeling lost. Otherwise, work with your photo lightness, brightness, shadows, and contrast until your photo is the way you want.
Color balance is another feature that you may or may not need to edit, but that becomes particularly important when you're shooting photos at night. If you can shoot your photos during the day, with natural daylight, you have the best chance of having natural looking colors in your pictures. That being said, there are still times where your photos may come out looking tinted because of weather (you're more likely to encounter a blue tint on cloudy days and a yellow tint on overly sunny days). Night photos can also be tricky because they often involve light sources that don't look natural in your photos (most light bulbs give off a kind of yellowish light). Take the picture below, for example. I took this picture early in the morning before the sun had fully come up. The result: a low-light blue tint. Doesn't look great, right?
So how do you correct photos that look tinted? By adjusting the color balance! For this task, I really recommend using either Pixlr or GIMP (and I don't recommend PicMonkey) because these programs will let you individually adjust your red, blue, and green values. As you can see, the photo above has an overly blue tint to it. This means that you'll want to reduce the amount of blue in the photo (usually you'll want to decrease the green as well) and increase the red. If your photo has a yellow tint to it, you'll want to reduce your red and green values, and increase your blue.
Obviously the photo needs some work on it's exposure, but you can start to see that things are the correct color, right? If you're struggling with getting your color balance right, a good point of reference is any white in your photo. You've reached the correct color balance if the white in your photo is a true white.
If you're still, in fact, reading this, thank you! I know it's kind of a long-winded post, but photo editing is kind of a long-winded topic. But just in case you're suffering from information overload or just couldn't get through everything, here's a super duper quick summary of the important points:
Should you buy a software program? Only if you really want to or already have one you've worked with. Otherwise, there are a lot of great free programs out there.
What sorts of things should you be editing in your photos? Always compress your photos (this will make the file size smaller), but you may also consider working with the exposure and color balance, depending on the needs of the photo.