Dear lovely readers who are only here for the yums,
I have no baked yumminess for you today. No recipes or new foodie photos. But I promise in just a few short days to present you with new, yummy edible goodness. Until then, consider class dismissed early today. Maybe grab that carton of half-eaten ice cream hidden in the back of your freezer (it’s ok, I won’t tell anyone) or whip up some ice cream goodness of your own (might I suggest some lavender honeycomb or s’more ice cream). You deserve it!
For my bloggy and social media readers, pull up a chair. Class is now in session!
The last couple of months I’ve taken some time to venture into the realm of Instagram. I was hesitant to take on yet another social media platform (I’m sure you know the feeling), but HOLYSPACEBALLSBATMAN Instagram is fun (and perhaps a smidge addicting). It’s also a great platform for sharing your food blog work. Instagram puts the social media emphasis almost entirely on the photos submitted by it’s users, something that aligns perfectly with the quest we’re perpetually on as food bloggers for the perfect food photo.
But, because it’s social media, having drool-worthy food photos isn’t quite enough to attract a following. You also need to master how to use this particular platform, namely the hashtag.
So, what is a hashtag? I’m so glad you asked young padiwan! A hashtag, in a nutshell, is like a keyword and it’s the words by which your photo is categorized. Sounds pretty easy and straightforward, right? WRONG! Ok, maybe not quite WRONG but there’s more to it than just the words you might associate with food in your every day conversations. While hashtags like #yummy and #delicious rank high on Instagram, so do less common conversational phrases like #foodporn and #instafood.
The more popular the hashtags you use, the more people (in theory) will see your photo. Not to go too much into technical mumbo-jumbo, but this has to do with preferences and the algorithms Instagram uses to show users new content. If users have previously liked content using hashtags like #loveit, Instagram is more likely to show them new content with the same or a similar hashtag. Using popular hashtags that are “trending” (Instagram speak for “popular”) and that multiple users are liking means that your photos are more likely to be shown to other users.
So, without further ado, here are the…
Top 10 (give or take) Food Blogger Hashtags by Category
Basic hashtags for food bloggers:
#instagood 469M #food 197M #sweet 65.2M
#yummy 63.6M #instapic 61.9M #yum 45.8M
#delicious 38.5M #fresh 34M #foodie 22.2M
#hungry 18.5M #homemade 18.5M #foodgasm 12.9M
Food photography hashtags:
#foodphotography 3M #foodpics 8.8M #foodporn 64M
#foodstagram 7.6M #instafood 49.3M
Meal specific hashtags:
#goodmorning 57.1M #morning 52.9M #dinner 42.2M
#breakfast 42.1M #lunch 30.5M #dessert 14.8M
#summer 255M #holiday 43.8M #spring 39.2M
#winter 37.2M #halloween 35.7M #fall 22.8M
#summertime 19.4M #autumn 17.6M #merrychristmas 12.7M
#xmas 10.4M #thanksgiving 8.4M
Ingredient or types of food hashtags:
#coffee 41.3M #cake 35.5M #chocolate 34.9M
#beer 30.2M #turkey 20.2M #icecream 18.1M
#wine 17.7M #drink 15.4M #tea 15.3M
#sushi 13.6M #chicken 12.8M #fish 12.5M
#fruit 12.2M #strawberry 11.2M #cupcakes 7.7M
Aside from general hashtags that will help get your photos into the right categories to be seen, there are also hashtags you can use to get your photos seen by larger accounts who might share them, including Better Homes and Gardens, FoodGawker, and TheKitchn. Here are some of the hashtags these accounts have created to share food photos:
Still hungry for more Instagram stats? Be sure to set up an Iconosquare account to help you track your stats and trending hashtags. It’s a (mostly) free service and well worth the couple of minutes it takes to sign up for it. Happy Instagraming!